4. Cookies
4.1.1 Session cookies
We use so-called cookies on our Internet presence. Cookies are small text files or other storage technologies that are placed and stored on your terminal device by the Internet browser you use.
Through these cookies, certain information, such as your browser or location data or your IP address, is processed.
This processing makes our website more user-friendly, effective and secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping cart function.
The legal basis for this processing is Art. 6 para. 1 lit b.) DSGVO, insofar as these cookies data are processed for contract initiation or contract execution. If the processing does not serve the purpose of initiating or executing a contract, our legitimate interest lies in improving the functionality of our website. In this case, the legal basis is Art. 6 para. 1 lit. f) DSGVO.
When you close your internet browser, these session cookies are deleted.
4.1.2 Third-party cookies
Where applicable, cookies from partner companies with which we cooperate for the purposes of advertising, analysis or the functionalities of our website are also used with our website. The details of this, in particular the purposes and legal bases of the processing of such third-party cookies, please refer to the information in the following section.
You can prevent or restrict the installation of cookies by setting your internet browser. Likewise, you can delete already stored cookies at any time. However, the steps and measures required for this depend on your specific Internet browser used. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the specific Flash player you use. If you have any questions, please also use the help function or documentation of your Flash player or contact the manufacturer or user support.
However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be fully used.
You can change your privacy settings at any time here.
5. Content of third Parties we use on our Website
5.1 Google Analytics
We use Google Analytics on our website. This is a web analysis service provided by Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as "Google". The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. a) DSGVO. Your active consent is required for this.
Usage and user-related information, such as IP address, location, time or frequency of visits to our website, is transferred to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. Through this function, Google already shortens the IP address within the EU or EEA. The data collected in this way is in turn used by Google to provide us with an evaluation of the visit to our website and the usage activities there. This data may also be used to provide other services related to the use of our website and the use of the Internet. Google states that it will not associate your IP address with any other data. In addition, Google provides further data protection information for you here, e.g. also on the options to prevent the use of data.
5.2 Google Tag Manager
We use "Google Tag Manager" on our website, a service of Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as "Google"). Google Tag Manager allows us as marketers to manage website tags through one interface. The Google Tag Manager tool that implements the tags is a cookie-less domain and does not itself collect any personal data. Google Tag Manager takes care of triggering other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.
Information of the third-party provider: Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland.
Further information on data protection can be found on the following Google web pages:
Privacy Policy: https://policies.google.com/privacy?hl=en&gl=en
FAQ Google Tag Manager: https://support.google.com/tagmanager/?hl=en#topic=3441530
Google Tag Manager Terms of Use: https://marketingplatform.google.com/intl/en/about/analytics/tag-manager/use-policy/
5.3 Google DoubleClick
We have integrated components of DoubleClick by Google on our website. DoubleClick is a brand of Google, under which mainly special online marketing solutions are marketed to advertising agencies and publishers. DoubleClick by Google transmits data to the DoubleClick server with each impression as well as with clicks or other activities. Each of these data transfers triggers a cookie request to the browser of the data subject. If the browser accepts this request, DoubleClick sets a cookie in your browser.
DoubleClick uses a cookie ID, which is required to process the technical procedure. The cookie ID is needed, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplicate placements. Furthermore, the cookie ID enables DoubleClick to record conversions. Conversions are recorded, for example, when a DoubleClick ad has previously been displayed to a user and the user subsequently makes a purchase on the advertiser's website using the same Internet browser.
A DoubleClick cookie does not contain any personal data, but may contain additional campaign identifiers. A campaign identifier serves to identify the campaigns with which you have already been in contact on other websites. As part of this service, Google obtains knowledge of data that Google also uses to generate commission statements. Among other things, Google can track that you have clicked on certain links on our website. In this case, your data is passed on to the operator of Double Click, Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland. Further information and the applicable privacy policy of DoubleClick by Google can be found at www.google.com/intl/de/policies/.
We process your data with the help of the Double-Click cookie for the purpose of optimizing and displaying advertising on the basis of your consent pursuant to Art. 6 (1) lit. a DSGVO. You give your consent by setting the use of cookies (cookie banner / Consent Manager), with which you can also declare your revocation at any time with effect for the future pursuant to Art. 7 (3) DSGVO. The cookie is used, among other things, to place and display user-relevant advertising and to create reports on advertising campaigns or to improve them. Furthermore, the cookie is used to avoid multiple displays of the same advertising. Each time you call up one of the individual pages of our website on which a DoubleClick component has been integrated, your browser is automatically prompted by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and the settlement of commissions. There is no legal or contractual obligation to provide your data. If you do not give us your consent, a visit to our website is possible without restriction, but not all functions may be fully available.
The specific storage period of the processed data cannot be influenced by us, but is determined by Google. Further information can be found in the privacy policy for Google DoubleClick: https://policies.google.com/privacy.
5.4 LinkedIn Insight Tag
Our website uses the conversion tool "LinkedIn Insight Tag" from LinkedIn Ireland Unlimited Company. This tool creates a cookie in your web browser that enables the collection of, among other things, the following data: IP address, device and browser properties, and page events (e.g., page views). This data is encrypted, anonymised within seven days, and the anonymised data is deleted within 90 days. LinkedIn does not share any personal data with SYNAOS, but provides anonymized reports on website audience and ad performance. In addition, LinkedIn offers the possibility of retargeting via the Insight Tag. SYNAOS can use this data to display targeted advertising outside of its website without identifying you as a website visitor. For more information on data protection at LinkedIn, please refer to the LinkedIn privacy notices.
LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To deactivate the Insight tag on our website ("opt-out"), click here and here.
5.5 YouTube
Subject to your consent, we use the provider YouTube, among others, to integrate videos. YouTube is operated by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
On some of our websites, we use plugins from the provider YouTube. When you access the pages of our website with such a plugin, a connection to the YouTube servers is established and the plugin is displayed. This transmits to the YouTube server which of our websites you have visited. If you are logged in to YouTube as a member, YouTube assigns this information to your personal user account. When using the plugin, such as clicking on the start button of a video, this information is also assigned to your user account. You can prevent this association by logging out of your YouTube user account and other user accounts of the companies YouTube and Google before using our website and deleting the corresponding cookies from the companies.
Further information on data processing and privacy information by YouTube (Google) can be found at www.google.de/intl/de/policies/privacy/.
5.6 Facebook
The SYNAOS Facebook page, including the processing of users' personal data, is operated on the basis of our legitimate interests in providing up-to-date and supportive information and interaction opportunities for and with our users and visitors in accordance with Art. 6 para. 1 lit. f. GDPR. Here You can find Facebook's privacy policy.
5.7 StorifyMe
For the integration of interactive stories on our website, we use the tool "StorifyMe". The provider of this tool is StorifyMe GmbH, Blutenburgstraße 68, 80636 Munich, Germany. The tool allows us to incorporate interesting and dynamic content on our website, thereby presenting our company and our products. This also represents our legitimate interest and thus the legal basis for data processing pursuant to Art. 6 Para. 1 lit. f) GDPR. When interacting with the tool, data about the use of the content is transferred to StorifyMe and processed by StorifyMe on our behalf. We have concluded a corresponding Data Processing Agreement (DPA). You can learn more about data protection and the use of your data when using the tool under Privacy Policy (storifyme.com).
5.8 Sales Viewer
This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.
In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally.
The data stored by Salesviewer® will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.
The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.
6. Hosting
This website is hosted by an external service provider (host). Personal data collected on this website is stored on the host's servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated via a website. The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our website by a professional provider (Art. 6 para. 1 lit. f GDPR). Our host will only process your data to the extent necessary to fulfill its performance obligations and follow our instructions with regard to this data.
6.2 Conclusion of an order processing contract
In order to ensure data protection-compliant processing, we have concluded an order processing contract with our host provider.
7. Online meetings, telephone conferences and webinars
We may host webinars, video calls and virtual meeting.
7.1 Data that we process
We collect the data requested when you register. As a rule, this is data such as first name, surname, email, address and company or organization.
We delete this data when it is no longer required and there are no legal retention periods to the contrary.
The legal basis for this data processing is the implementation of pre-contractual measures that take place at your request or, if you are already our customer, the execution of the contract, Art. 6 para. 1 b) GDPR.
When organizing virtual events, we also collect statistical data on the duration and intensity of use. As a rule, we cannot assign this data to specific persons. We delete this data when it is no longer required and there are no legal retention periods to the contrary.
We need this data to determine the degree of use of our offer and to continuously improve the offer. The legal basis for data processing is therefore our legitimate interests, Art. 6 para. 1 f) GDPR.
7.2 Recordings of webinars
In some cases, we will record webinars and make them available to participants or third parties (such as our customers or their employees) or publish them on our website or information channels operated by us.
We will always announce such a recording. The recording itself is carried out in such a way that no personal data of the participants is recorded without their consent. In particular, the audio and video functions of the participants are deactivated by default and no real names or e-mail addresses are displayed in the recorded stream.
If you have questions for the speaker but do not agree to be recorded, please ask your questions in the private chat. The speaker will then repeat the question to the audience in their own words.
If you agree to a recording, icons will indicate when and for how long your audio and/or video function is activated. If you discover that you are being recorded by mistake or have accidentally activated your audio and/or video function yourself or used the public chat, please inform the speaker immediately. We will edit the relevant parts of the recording accordingly.
If you give us your consent for a recording, this is the legal basis for data processing, Art. 6 para. 1 a) GDPR. In this case, the data will be stored as long as the recording is reproduced, distributed or made publicly accessible by us. Recipients to whom we have made the recording available or who have downloaded the recording may store the recording without a deletion period.
7.3 Platforms that we use
We use the systems of various providers for virtual events. These providers themselves collect various personal data when providing their services and process this data as the controller. You must consent to the collection and use of the data during the registration process for the virtual events in order to participate. Depending on the provider of the virtual event, the data may also be transferred to third countries outside the EU. All of the providers we use use the EU standard contractual clauses for the transfer of personal data to processors in third countries. The content transmitted in the virtual event itself is encrypted and is not recorded by the platform provider.
For further information on data processing by the relevant providers, please refer to the corresponding data protection declarations.
7.3.1 Microsoft Teams
We use the Microsoft Teams platform for some webinars. The provider of the service is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
You can find more information on data protection by Microsoft in the corresponding privacy policy: https://www.microsoft.com/de-de/trust-center/privacy?rtc=1
7.3.2 Zoom
We use the Zoom platform for some webinars. The provider of the service is Zoom Video Communications, Inc, 55 Almaden Blvd Fl 6, San Jose, California, 95113, United States.
You can find more information on data protection by Zoom in the corresponding privacy policy: https://explore.zoom.us/en/trust/privacy/.
7.3.3 Other Platforms
In some cases, we use other platforms for technical or organizational reasons, in particular for in-house seminars at our customers' premises. In these cases, we will provide the information required under data protection law separately and on a case-by-case basis.
8. Legal Basis of the Data Processing
8.1 Unless otherwise specified, the legal basis for our processing data about you is that such processing is necessary for the purposes of
- exercising our rights and performing our obligations under any contract we make with you (Article 6 (1) (b) General Data Protection Regulation) (“Contract Performance”);
- Legitimate interests pursued by us (Article 6 (1) (f) General Data Protection Regulation) (“Legitimate Interest”). Generally, the legitimate interest pursued by us in relation to our use of your personal data is the efficient performance or management of
- your use of the Website, and/or
- our business relationship with you.
- In some cases, we may ask if you consent to the relevant use of your personal data. In such cases, the legal basis for us processing that data about you may (in addition or instead) be that you have consented (Article 6 (1) (a) General Data Protection Regulation) (“Consent”).
8.2 Processing of your contact information for direct marketing purposes (e.g. trade show invitations, newsletters with further information and offers concerning our products and services) and to carry out customer satisfactions surveys
- Consent, if voluntarily provided (Article 6 (1) (a) GDPR)
- Legitimate Interest (Article 6 (1) (f) GDPR)
9. Transfer and disclosure of personal data, International Transfers
9.1 We may transfer your personal data to:
- other affiliated companies or third parties - e.g. sales partners or suppliers - in connection with your use of the website or our business relationship with you;
- third parties which provide IT services to us and which process such data only for the purpose of such services (e.g., hosting or IT maintenance and support services); and
- third parties in connection with complying with legal obligations or establishing, exercising or defending rights or claims (e.g., for court and arbitration proceedings, to regulators, law enforcement and government authorities, to attorneys and consultants).
- The recipients of your personal data may be located outside of the country in which you reside.
9.2 International data transfers
In the event that we transfer your personal data outside the European Economic Area, we ensure that your data is protected in a manner which is consistent with the General Data Protection Regulation. Therefore, we transfer personal data to external recipients outside the European Economic Area only if the recipient has
- entered into EU Standard Contractual Clauses with us, or
- if the recipient is certified under a data protection framework such as the EU-US-DPF or in the context of a adequacy decision of the EU commission.
10. Retention Periods
Unless indicated otherwise at the time of the collection of your personal data (e.g. within a form completed by you), we erase your personal data if the retention of that personal data is no longer necessary for the purposes for which they were collected or otherwise processed, or to comply with legal obligations (such as retention obligations under tax or commercial laws).
11. The way we protect your data
To protect your personal data against accidental or unlawful destruction, loss, use, or alteration and against unauthorized disclosure or access, we use adequate physical, technical, and organizational security measures.
12. Your Rights as a data subject
According to the applicable laws, you have various rights in respect of your personal data. If you desire to assert your rights, please direct your request via email or mail to the address indicated in section 1 above clearly identifying your person.
- Right of information: You are entitled to information (Article 15 GDPR) from us relating to the processing of your personal data.
- Right to rectification: You have the right to request that we rectify (Article 16 GDPR) any inaccurate or incomplete personal data concerning yourself.
- Right to erasure: You have the right to have your data deleted, provided the preconditions stated in Article 17 of the GDPR have been met. For example, you may ask for your data to be erased if it is no longer necessary for the purposes for which it was collected. You may also ask for your data to be erased if we process your data based on your consent and you withdraw that consent.
- Right to restriction of processing: You have the right to request the restriction of the processing of your personal data if the requirements specified under Article 18 of the GDPR have been met. This is the case, for example, if you dispute the accuracy of your data. You can then demand a restriction of processing for the period it takes to verify the accuracy of the data.
- Right to object: You have the right to object to the processing of your data if the processing is based on an overriding interest or if your data is used for the purpose of direct marketing. An objection is permitted if processing is conducted in either the public interest or for the exercise of official authority, or if it is conducted for a legitimate interest of 360dialog or of a third party. If you object to the processing of your data, please notify us of the grounds for your objection. You also have the right to object to data processing for the purposes of direct marketing. The same applies to profiling, insofar as it is related to direct marketing.
- Right to data portability: You have the right to receive your data in a structured, commonly used and machine-readable format and to transmit those data to another data processor, provided that the data processing is based on consent or performance of a contract and an automated means of processing is used.
- Right to lodge a complaint: You also have the right to lodge a complaint with a supervisory authority about our processing of your data.
13. Information for US Users
13.1. Our website does currently not recognize or respond to “Do Not Track” browser signals.
13.2 Our website is not directed to children under the age of thirteen. We will not knowingly collect personal data from children under the age of thirteen without insisting that they seek prior parental consent if required by applicable law. We will only use or disclose personal data about a child to the extent permitted by law, to seek parental consent, pursuant to local law and regulations or to protect a child.
13.3 Depending on the US state in which you reside, you may have special rights with respect to your personal data.
14. Information for Brazilian users
14.1. This section applies and provides you with further information if the processing of personal data
- occurs in Brazilian territory,
- concerns the data of individuals located in Brazilian territory,
- comprises personal data collected in Brazilian territory, or
- has as its objective the offer or supply of goods or services to individuals located in Brazilian territory.
In these cases, the Brazilian General Data Protection Law (Lei Geral de Proteção de Dados - LGPD) applies to the processing of your personal data and the following additions and/or deviations apply to this Data Privacy Notice.
14.2 In addition to the rights mentioned in this Data Processing Policy, you are entitled under LGPD to:
- In case your data is not being processed in accordance with the applicable data protection law or in an excessive way, request us to anonymize, block or delete unnecessary or excessive personal data or;
- Request information regarding the public and/or private entities we shared your personal data with;
- Be informed about the possibility of not giving your consent to process your data and the consequences of not giving the consent in case we request your consent to process your data;
- Revoke at any time your consent to our processing of your personal data in case we request your consent to process your data.
- For information about the legal basis of processing and data retention periods please refer to the respective sections of this Data Processing Policy.
15. No automated decision making
There will be no automated decision-making based on the personal data collected on this website.
16. Changes to this data protection notice
We revise this data protection notice in the event of changes to data processing or other occasions that make this necessary. You will always find the current version on this website.
Status: 15.07.2024
